Your Highness is a California-based clothing and cannabis lifestyle brand that sits at the crossroads of streetwear and cannabis culture. Founded by husband-and-wife duo Becky and Sean Rotramel, the label was born from a background in cultivation and a love of graphic-driven fashion. What began as a small-scale operation in a two-car garage has since grown into a nationally recognized brand, distributed through major retail outlets and paired with an active cannabis line in legal markets.
The brand’s foundation stretches back to 2006, when the Rotramels were cultivating cannabis long before legalization made the industry mainstream. That authenticity remains central to the company’s identity. While many cannabis-inspired labels start as fashion-first projects, Your Highness flips the script: cultivation came before clothing. This credibility has given the label a certain cachet, ensuring its designs resonate with consumers who want their apparel to reflect not just weed as an aesthetic but as a real culture.
In apparel, Your Highness is known for its bold graphics, playful characters, and cannabis-forward motifs. The line includes T-shirts, hoodies, sweatpants, shorts, and women’s swimwear, often featuring camo patterns, cartoonish logos, and clever slogans. The brand balances irreverence with affirmation, urging consumers to “treat yourself like royalty” while also nodding to the underground traditions that shaped cannabis street culture.
Your Highness has successfully moved from niche to mainstream through retail partnerships. Most notably, Zumiez has become a key distribution channel, carrying exclusive collaborations and capsule collections nationwide. This partnership puts the brand in front of skate, streetwear, and youth culture audiences in malls across the U.S.—a major leap for a cannabis-rooted label. Additional visibility comes from placements at Spencers and Amazon, ensuring the brand reaches both lifestyle-driven and casual buyers.
Collaboration also plays a central role in growth. A continuing partnership with Cookies, one of the most visible cannabis fashion and product companies, underscores its credibility. These collaborations allow Your Highness to tap into overlapping audiences and build hype in both cannabis and streetwear circles. The brand’s online store anchors the storytelling side, offering drops, exclusive designs, and limited capsules that create a sense of scarcity and loyalty.
What makes Your Highness stand out is its “closed-loop” approach—fashion and cannabis reinforcing one another. Alongside its apparel line, the company operates Your Highness LA, a licensed cannabis brand with products ranging from flower and pre-rolls to accessories. The synergy means a customer who discovers the brand at Zumiez can later find the same name on dispensary shelves in California or Nevada. This cycle builds a deeper brand connection than clothing or cannabis alone could achieve.
Leadership continues to highlight independence and authenticity. In recent media coverage, CEO Becky Rotramel has been profiled as a female entrepreneur shaping the cannabis space while staying true to small-scale, family-led values. The brand embraces a craft ethos, describing itself as a mom-and-pop business that maintains quality control and creative direction even as it scales.
Today, Your Highness represents a new kind of cannabis lifestyle brand—one that thrives equally in dispensaries and shopping malls. By merging graphic-heavy streetwear with real cultivation roots, it has carved a lane that appeals to both insiders and newcomers. Looking forward, the brand appears positioned for more collaborations, retailer exclusives, and regional cannabis tie-ins that will continue to expand its influence while keeping its playful, plant-first DNA intact.